100%
Women-Led
Sustainability at Lucy Roses
At Lucy Roses, sustainability is not a statement it is the foundation of true excellence.
Every rose is cultivated with intention, where precision, care, and responsibility guide each stage from origin to destination.
We honor both nature and the people behind our craft, fostering an environment defined by respect, integrity, and uncompromising standards.
The result is more than a flower it is a reflection of authentic beauty, thoughtfully grown and meticulously curated to endure beyond the moment.
Women-Led Workforce
Empowering talent with purpose
With 62% of our workforce led by women, we cultivate an environment where talent, independence, and leadership naturally flourish, strengthening both our people and our vision.
Local Hiring
Rooted in community
We prioritize local talent, creating opportunities that support families and contribute to the growth and well-being of the communities surrounding our farms.
Reforestation Initiatives
Restoring natural balance
Through dedicated reforestation efforts, we give back to the land we cultivate, preserving ecosystems and ensuring a more sustainable future.
Animal Care Progams
Respect for every life
We actively protect and care for animals within our environment, promoting a harmonious coexistence between nature, our farms, and every living being.
The Strength
Behind Our Structure
Silvia Reyes leads the Administrative Department at Lucy Roses, bringing solid experience in business management and corporate direction.
With a strong background in company leadership, Silvia ensures that every internal process runs with organization, transparency, and efficiency. Her strategic mindset and structured approach provide stability to the farm’s daily operations.
Her trajectory in business direction strengthens Lucy Roses from within, supporting sustainable growth while preserving the family values that define our company.
The Heart
Behind Lucy Roses
Lucía Pico is the Founder and Technical Manager of Lucy Roses and the soul of everything we grow.
She built the farm with dedication, resilience, and a genuine love for roses. Her knowledge comes from years of hands-on experience in the fields, caring for each plant and understanding every stage of the growing process.
Lucía personally oversees production, making sure every stem reflects the quality, passion, and family values that define Lucy Roses. For her, roses are not just a product they are part of her story, her family, and her legacy.
Growing with
a New Generation
Melissa Reyes is the General and Commercial Manager of Lucy Roses. At 25 years old, she has been leading the company since she was just 22, bringing youthful energy and a fresh perspective to the family business.
Growing up surrounded by roses, Melissa understands the farm not only as a company, but as part of her life and story. She works closely with clients around the world, building relationships based on trust, warmth, and long-term commitment.